content

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words matter.

Today’s world includes a lot of noise and voices. People are selective as to who they listen to and what they hear. It is harder than ever to rise above this noise; but there is also great opportunity. When we are able to reach people with the proper messaging, we have an opportunity to share our stories and keep our audience engaged for a long time.

“Those who tell the stories, rule society.” ~ Plato

Your marketing copy falls on the eyes, ears, and hands of a very busy and scrutinizing audience. HOW you communicate, WHAT you communicate, WHY you communicate, WHEN you communicate, and with WHOM, will determine the success of your campaign.

Our skills are based on years of experience developing thoughtful campaigns with compelling calls to action. Our content is written to:

  1. Attract attention.
  2. Provide information.
  3. Invoke emotion.
  4. Develop a connection.
  5. Motivate action.
  6. Increase impact.

How we write, present, and distribute this information is the game changer. Social media, for example, will be planned very differently than direct mail; more importantly, these two forms of media can integrate and build each other up through words and graphics and links, and result in an established brand and strategy success.

 

WHAT ARE THEY SAYING?

We could not be happier with, nor more impressed by, Crest Marketing. Sue Moylan and her team are truly intuitive strategists who deliver keen expertise and inspiring creativity to both our print and digital marketing projects. Everyone at Crest takes a very personal interest in crafting and perfecting meaningful, compelling communications for our organization. Their responsiveness and turnaround are always swift, and they have bent over backwards more than once to speedily and expertly resolve the unavoidable project glitches that, despite careful planning, always occur. We rely on Crest to bring high attention to detail, deep industry knowledge, and consistent budget awareness - truly a blessing for a cost-conscious nonprofit - to everything we undertake together. On top of all that, they are terrific fun people, unfailingly cheerful and eager to accept the next challenge. Thank you, Crest Marketing!

- SUSAN SWINBURNE, TORRANCE EDUCATION FOUNDATION

Crest Marketing has been a committed partner of Long Beach Symphony for over fifteen years. Sue Moylan and her team support us with creative design and a wide array of printing services. They invest the time to understand our needs and help us to produce marketing materials that make the Symphony shine. Crest is an indispensable resource!

- JOHN CROSS, LONG BEACH SYMPHONY ORCHESTRA

I have been working with Sue for well over a decade, and her level of service is outstanding. Every year, she helps us review our printed materials and works hard to help us develop a superior product while focusing on efficient ways to reduce costs for my clients. Who knew that the location of colored pages within a book could affect price so much? Crest Marketing is my go-to printer and fundraising materials resource.

- TAMMY BOOTH, ADMINISTRATIVE INTELLIGENCE

I worked with Sue through my previous employer 12 years ago; naturally, I turned to her when I started my own company which has now grown into five! I normally give Sue a quick, verbal idea of my vision and she somehow turns it into a full marketing product or website. I recommend and will continue to use Crest as we keep growing.

- LAUREN SPIGLANIN, FAMILY CONNECT CARE

Crest is always ready to take on any task presented to them. They come up with innovative ideas and deliver what I need, on time, and at the right price.

- ROBB BELMONTEZ, LONG BEACH SYMPHONY ORCHESTRA

Great Results, On Time, High Integrity. Crest Marketing always delivers high-quality, cost-effective results for me and my clients. From design concepts to printed materials… It has been a pleasure working with Sue and the team, and I will continue to utilize their services and refer them as often as possible.

- JANICE SAKAMOTO, CBS ECO MEDIA VICE PRESIDENT

Crest helped me achieve a company brochure I can be proud of and that relates to my business community. It is clean, organized, and I can use if for years to come.

- STEVE GOLDSTEIN, PAYROLL MANAGEMENT SOLUTIONS

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