What comes to mind when you think of Apple… Amazon… The Red Cross… The American Cancer Society… FEMA… Unicef…? How would you describe these organizations?
Would you say, for example, that “Apple is a tech company that is represented by the picture of an apple,” or would you refer to it as perhaps the most visionary, creative, and self-aware of organizations in history that makes incredible products we are faithfully dependent on, and that have changed our lives forever? If Apple suddenly changed its logo to an “A,” would the public’s perception of the company change?
Your brand identity is what audiences hear, see, and feel — the impression of your organization and what it stands for as the result of a flyer, event, anecdote, or experience.
Throughout the past 25 years, we have learned how to ask the right questions before creating communications materials for our clients. It takes an expert to build a nonprofit’s brand with voice and imagery, and when we do, the result is not only a new logo, brochure, or appeal letter — it results in greater awareness ensuring that others see you for what your mission and vision really are. Good branding lays the foundation for cohesive marketing, effective fundraising materials, and a clear identity for you organization.
We could not be happier with, nor more impressed by, Crest Marketing. Sue Moylan and her team are truly intuitive strategists who deliver keen expertise and inspiring creativity to both our print and digital marketing projects. Everyone at Crest takes a very personal interest in crafting and perfecting meaningful, compelling communications for our organization. Their responsiveness and turnaround are always swift, and they have bent over backwards more than once to speedily and expertly resolve the unavoidable project glitches that, despite careful planning, always occur. We rely on Crest to bring high attention to detail, deep industry knowledge, and consistent budget awareness - truly a blessing for a cost-conscious nonprofit - to everything we undertake together. On top of all that, they are terrific fun people, unfailingly cheerful and eager to accept the next challenge. Thank you, Crest Marketing!
- SUSAN SWINBURNE, TORRANCE EDUCATION FOUNDATION
Crest Marketing has been a committed partner of Long Beach Symphony for over fifteen years. Sue Moylan and her team support us with creative design and a wide array of printing services. They invest the time to understand our needs and help us to produce marketing materials that make the Symphony shine. Crest is an indispensable resource!
- JOHN CROSS, LONG BEACH SYMPHONY ORCHESTRA
I have been working with Sue for well over a decade, and her level of service is outstanding. Every year, she helps us review our printed materials and works hard to help us develop a superior product while focusing on efficient ways to reduce costs for my clients. Who knew that the location of colored pages within a book could affect price so much? Crest Marketing is my go-to printer and fundraising materials resource.
- TAMMY BOOTH, ADMINISTRATIVE INTELLIGENCE
I worked with Sue through my previous employer 12 years ago; naturally, I turned to her when I started my own company which has now grown into five! I normally give Sue a quick, verbal idea of my vision and she somehow turns it into a full marketing product or website. I recommend and will continue to use Crest as we keep growing.
- LAUREN SPIGLANIN, FAMILY CONNECT CARE
Crest is always ready to take on any task presented to them. They come up with innovative ideas and deliver what I need, on time, and at the right price.
- ROBB BELMONTEZ, LONG BEACH SYMPHONY ORCHESTRA
Great Results, On Time, High Integrity. Crest Marketing always delivers high-quality, cost-effective results for me and my clients. From design concepts to printed materials… It has been a pleasure working with Sue and the team, and I will continue to utilize their services and refer them as often as possible.
- JANICE SAKAMOTO, CBS ECO MEDIA VICE PRESIDENT
Crest helped me achieve a company brochure I can be proud of and that relates to my business community. It is clean, organized, and I can use if for years to come.
- STEVE GOLDSTEIN, PAYROLL MANAGEMENT SOLUTIONS
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