Crisis Communications
Torrance Chamber Elevate! Presentation 9-25-2020
This presentation will run through exercises that will help businesses take stock of their new shifts and realities, as a way to assess new opportunities. Using a variety of marketing communications vehicles, ensure your marketing efforts and dollars are properly spent.
Effective Partnerships and the Power of the Village
How we emerge from the 2020 pandemic may be based on a new mindset and creativity, and collaborative approaches.
Will Your Organization Matter in a Post-Pandemic World?
Among the many fears and questions, many professionals are asking themselves is “Does what we do really matter in the new post-pandemic world?”
Strength in Numbers – Part 2
We are all in this together. Bear this in mind when thinking of your competitors and colleague agencies. Now is a time to collaborate, share resources, help one another. Examine some benefits in partnering by sharing some resources, available space, staff....
REALLY Speak to Your Audience – Transcending the Noise
Show can you transcend the cacophony to ensure your constituents receive and digest your messaging? Think of it as a bull’s eye. In general, we all have those concentric circles of contacts who we are closer to in different degrees: formal, casual, close, and very...
Adhere to Your Vision
Your organizational mission is to enact change to fulfill a vision of a greater good. That vision of a better future will still exist after this crisis has passed, and your organization will still be focused on providing services that seek to make that vision a...
General Guidelines on Communicating Now
Everybody is sending emails. Should my organization do that too? What do we say? Keeping in touch with your constituents and stakeholders now is important, but, doing it sensitively and appropriately is even more important. To send an email now without at least...
Speak with a Compassionate and Authentic Voice
The tone of your communications during this unsettled and unsettling situation should reflect your genuine concern for all those in your circle, and should convey your commitment to maintaining the values and purpose of your organization. Your constituents care about...
Strength in Numbers – Part 1
Inclusiveness and collaboration in difficult times can nurture community while also pooling information and promoting shared decision-making. Deciding upon and taking immediate actions in this quickly evolving climate can be strengthened by seeking active input from...
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