Print & Online Tips
If I print a booklet, does the location of color pages matter?
Question: "Does it matter which pages in my booklet are in color?" Simple answer: "Yes," but of course there's more to it than "yes". Last time, I shared with you the optimum number of pages to print in a booklet for offset printing. The simple answer is “a multiple...
Does the number of pages in a book affect printing costs?
Question: "Does the number of pages in a book always affect the cost of printing?" Simple answer: "No," but of course there's more to it than "no". One of my nonprofit clients recently asked me for a quote to print an 8.5x5.5 booklet; the page count was somewhere...
Marketing for Nonprofits
Marketing is a foreign concept to many. An author can write the next bestseller, but it will only become that if readers hear about it. Sadly, the author may know the book is great, the publicist and editors may agree, but the book won’t sell unless it is promoted...
Writing the Crest Blog
Hi, this is Sue. I'm the Creative Director and Founder of Crest-Marketing Inc., based in Torrance, CA since 1992. I started this blog as an invitation for clients, not-yet-clients, and fellow marketing professionals to post their experiences and/or questions here. The...
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