by Sue Moylan | Apr 28, 2020 | Branding, Business Leadership, Crisis Communications, nonprofit
Businesses helping nonprofits, nonprofits helping nonprofits, nonprofits helping businesses, and businesses helping businesses I have always loved the concept of collaboration. Not only does it appeal to my desire for a better world, but it also taps into my innate...
by Sue Moylan | Apr 20, 2020 | Branding, Business Leadership, Crisis Communications, nonprofit
Like most small business professionals, I am home and feeling very out of sorts. The office is not any cleaner, and the latest software updates have not been reviewed or installed – and that is OK because my discomfort is not entirely about feeling less productive....
by Sue Moylan | Oct 18, 2017 | Audience, Blog, Strategy, Thoughts on Marketing
I’ve heard it said, “my prospects are anyone who lives in XX,” “…anyone who believes that everyone deserves to see,” “…breathes.” If you caught yourself saying anything like this, you are wasting money, effort, and (gasp!) may not have a grasp of your business. Here...
by Sue Moylan | Jul 13, 2017 | Business Leadership, Thoughts on Marketing
As the story goes, Warren Buffett asked his pilot of 10 years to list his top 25 goals. Upon return of the list, he asked him to mark the top 5, essentially ending with a list of 5 and a list of 20. From this exercise, most of us would conclude to concentrate on the...
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