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Reduce Your List of Marketing Goals

by Sue Moylan | Jul 13, 2017 | Business Leadership, Thoughts on Marketing

As the story goes, Warren Buffett asked his pilot of 10 years to list his top 25 goals. Upon return of the list, he asked him to mark the top 5, essentially ending with a list of 5 and a list of 20. From this exercise, most of us would conclude to concentrate on the...

10 Ways to Keep Your Marketing from Failing

by Sue Moylan | Jul 5, 2017 | Content, Strategy, Thoughts on Marketing

For the past 25 years I have been helping customers communicate. We have helped Marketing and Development Directors do everything from Towel reduction campaigns for the YMCA and fundraising materials for events at Dodger Stadium, to websites for cemeteries and...

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