by Sue Moylan | Apr 12, 2017 | Branding, Content, Design, Printing: Tips & Savings, Thoughts on Marketing
If you read How to Write Content for a Brochure, you will have most of the text outlined for your brochure. But much of its success is in the organization and presentation as well. Many options The typical trifold brochure may be boring and overused, but it’s...
by Sue Moylan | Apr 12, 2017 | Audience, Branding, Content, Design, Printing: Tips & Savings, Strategy, Thoughts on Marketing
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
by Sue Moylan | Sep 7, 2016 | Blog, Content, Design, Strategy, Thoughts on Marketing
This is #1 of the multiple article series Marketing Communications – From Strategy to Deliverable – by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’...
by Sue Moylan | May 13, 2016 | Blog, Design, Mailing, Printing: Tips & Savings, Strategy
Must be Friday the 13th. Today (after a very long morning), we saved a client from going over budget by $1400 when we caught issues with the piece that was about to go to print. Creating direct mail pieces is not easy. Not only is there message and design, but we must...
by Sue Moylan | Mar 7, 2016 | Design, Printing: Tips & Savings
Question: “Does it matter which pages in my booklet are in color?” Simple answer: “Yes,” but of course there’s more to it than “yes”. Last time, I shared with you the optimum number of pages to print in a booklet for offset...
by Sue Moylan | Feb 29, 2016 | Blog, Design, Printing: Tips & Savings
Question: “Does the number of pages in a book always affect the cost of printing?” Simple answer: “No,” but of course there’s more to it than “no”. One of my nonprofit clients recently asked me for a quote to print an...
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