by Sue Moylan | Apr 28, 2020 | Branding, Business Leadership, Crisis Communications, nonprofit
Businesses helping nonprofits, nonprofits helping nonprofits, nonprofits helping businesses, and businesses helping businesses I have always loved the concept of collaboration. Not only does it appeal to my desire for a better world, but it also taps into my innate...
by Sue Moylan | Apr 20, 2020 | Branding, Business Leadership, Crisis Communications, nonprofit
Like most small business professionals, I am home and feeling very out of sorts. The office is not any cleaner, and the latest software updates have not been reviewed or installed – and that is OK because my discomfort is not entirely about feeling less productive....
by Sue Moylan | Apr 12, 2017 | Branding, Content, Design, Printing: Tips & Savings, Thoughts on Marketing
If you read How to Write Content for a Brochure, you will have most of the text outlined for your brochure. But much of its success is in the organization and presentation as well. Many options The typical trifold brochure may be boring and overused, but it’s...
by Sue Moylan | Apr 12, 2017 | Audience, Branding, Content, Design, Printing: Tips & Savings, Strategy, Thoughts on Marketing
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
by Sue Moylan | Sep 21, 2016 | Audience, Blog, Branding, Content, Strategy, Thoughts on Marketing
This is #2 of the multiple article series: Marketing Communications – From Strategy to Deliverable – by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a...
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