by Sue Moylan | Oct 18, 2017 | Audience, Blog, Strategy, Thoughts on Marketing
I’ve heard it said, “my prospects are anyone who lives in XX,” “…anyone who believes that everyone deserves to see,” “…breathes.” If you caught yourself saying anything like this, you are wasting money, effort, and (gasp!) may not have a grasp of your business. Here...
by Sue Moylan | Jul 13, 2017 | Business Leadership, Thoughts on Marketing
As the story goes, Warren Buffett asked his pilot of 10 years to list his top 25 goals. Upon return of the list, he asked him to mark the top 5, essentially ending with a list of 5 and a list of 20. From this exercise, most of us would conclude to concentrate on the...
by Sue Moylan | Jul 5, 2017 | Content, Strategy, Thoughts on Marketing
For the past 25 years I have been helping customers communicate. We have helped Marketing and Development Directors do everything from Towel reduction campaigns for the YMCA and fundraising materials for events at Dodger Stadium, to websites for cemeteries and...
by Sue Moylan | Apr 12, 2017 | Branding, Content, Design, Printing: Tips & Savings, Thoughts on Marketing
If you read How to Write Content for a Brochure, you will have most of the text outlined for your brochure. But much of its success is in the organization and presentation as well. Many options The typical trifold brochure may be boring and overused, but it’s...
by Sue Moylan | Apr 12, 2017 | Audience, Branding, Content, Design, Printing: Tips & Savings, Strategy, Thoughts on Marketing
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
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