by Sue Moylan | Oct 18, 2017 | Audience, Blog, Strategy, Thoughts on Marketing
I’ve heard it said, “my prospects are anyone who lives in XX,” “…anyone who believes that everyone deserves to see,” “…breathes.” If you caught yourself saying anything like this, you are wasting money, effort, and (gasp!) may not have a grasp of your business. Here...
by Sue Moylan | Jun 30, 2017 | Audience, Blog, Content, Strategy
So you want to engage more with your current customers; or maybe get new ones. A couple of methods may include standing on the top of a mountain and shouting all the wonderful things you do and sell. Another (perhaps a wiser approach) is to develop a communication...
by Sue Moylan | Apr 12, 2017 | Audience, Branding, Content, Design, Printing: Tips & Savings, Strategy, Thoughts on Marketing
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
by Sue Moylan | Sep 21, 2016 | Audience, Blog, Branding, Content, Strategy, Thoughts on Marketing
This is #2 of the multiple article series: Marketing Communications – From Strategy to Deliverable – by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a...
by Sue Moylan | Mar 14, 2016 | Audience, nonprofit, Thoughts on Marketing
When I started this blog I emphasized the importance of building and maintaining relationships. This applies to for profit and nonprofit businesses and organizations. So let’s again touch on why it’s so important to establish and maintain these relationships. For me,...
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