by Sue Moylan | Oct 18, 2017 | Audience, Blog, Strategy, Thoughts on Marketing
I’ve heard it said, “my prospects are anyone who lives in XX,” “…anyone who believes that everyone deserves to see,” “…breathes.” If you caught yourself saying anything like this, you are wasting money, effort, and (gasp!) may not have a grasp of your business. Here...
by Sue Moylan | Jun 30, 2017 | Audience, Blog, Content, Strategy
So you want to engage more with your current customers; or maybe get new ones. A couple of methods may include standing on the top of a mountain and shouting all the wonderful things you do and sell. Another (perhaps a wiser approach) is to develop a communication...
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by Sue Moylan | Apr 4, 2017 | Blog, Client's Success
We are proud to have been chosen by Family Connect to help them develop their new identity. Lauren Spiglanin will be opening an amazing home in Torrance with 6-beds for Alzheimer and Dementia seniors (or “Chronologically Gifted,” as she beautifully...
by Sue Moylan | Sep 21, 2016 | Audience, Blog, Branding, Content, Strategy, Thoughts on Marketing
This is #2 of the multiple article series: Marketing Communications – From Strategy to Deliverable – by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a...
by Sue Moylan | Sep 7, 2016 | Blog, Content, Design, Strategy, Thoughts on Marketing
This is #1 of the multiple article series Marketing Communications – From Strategy to Deliverable – by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’...
by Sue Moylan | May 13, 2016 | Blog, Design, Mailing, Printing: Tips & Savings, Strategy
Must be Friday the 13th. Today (after a very long morning), we saved a client from going over budget by $1400 when we caught issues with the piece that was about to go to print. Creating direct mail pieces is not easy. Not only is there message and design, but we must...
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