by Sue Moylan | Jul 5, 2017 | Content, Strategy, Thoughts on Marketing
For the past 25 years I have been helping customers communicate. We have helped Marketing and Development Directors do everything from Towel reduction campaigns for the YMCA and fundraising materials for events at Dodger Stadium, to websites for cemeteries and...
by Sue Moylan | Jun 30, 2017 | Audience, Blog, Content, Strategy
So you want to engage more with your current customers; or maybe get new ones. A couple of methods may include standing on the top of a mountain and shouting all the wonderful things you do and sell. Another (perhaps a wiser approach) is to develop a communication...
by Sue Moylan | Apr 12, 2017 | Branding, Content, Design, Printing: Tips & Savings, Thoughts on Marketing
If you read How to Write Content for a Brochure, you will have most of the text outlined for your brochure. But much of its success is in the organization and presentation as well. Many options The typical trifold brochure may be boring and overused, but it’s...
by Sue Moylan | Apr 12, 2017 | Audience, Branding, Content, Design, Printing: Tips & Savings, Strategy, Thoughts on Marketing
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
by Sue Moylan | Sep 21, 2016 | Audience, Blog, Branding, Content, Strategy, Thoughts on Marketing
This is #2 of the multiple article series: Marketing Communications – From Strategy to Deliverable – by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a...
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