by Sue Moylan | Sep 7, 2016 | Blog, Content, Design, Strategy, Thoughts on Marketing
This is #1 of the multiple article series Marketing Communications – From Strategy to Deliverable – by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’...
by Sue Moylan | Feb 22, 2016 | Audience, Blog, Content, Design, nonprofit, Strategy
Marketing is a foreign concept to many. An author can write the next bestseller, but it will only become that if readers hear about it. Sadly, the author may know the book is great, the publicist and editors may agree, but the book won’t sell unless it is promoted...
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