by Sue Moylan | Sep 7, 2016 | Blog, Content, Design, Strategy, Thoughts on Marketing
This is #1 of the multiple article series Marketing Communications – From Strategy to Deliverable – by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’...
by Sue Moylan | May 13, 2016 | Blog, Design, Mailing, Printing: Tips & Savings, Strategy
Must be Friday the 13th. Today (after a very long morning), we saved a client from going over budget by $1400 when we caught issues with the piece that was about to go to print. Creating direct mail pieces is not easy. Not only is there message and design, but we must...
by Sue Moylan | Feb 22, 2016 | Audience, Blog, Content, Design, nonprofit, Strategy
Marketing is a foreign concept to many. An author can write the next bestseller, but it will only become that if readers hear about it. Sadly, the author may know the book is great, the publicist and editors may agree, but the book won’t sell unless it is promoted...
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