by Sue Moylan | Apr 4, 2016 | Blog, Business Leadership, Thoughts on Marketing
It’s hard to stay competitive unless you offer something unique. And when I say unique, I don’t necessarily mean a product that only you sell, or something so over the top that nobody else ever thought to do. Unique doesn’t have to be different, strange, or off...
by Sue Moylan | Mar 21, 2016 | Thoughts on Marketing
Here are a few of my favorite tips on how to increase sales: • Stay fresh and add new things. Each time you add a new product, you revamp or change something on your website, or send out a mailer, you are creating new opportunities for exposure and a reminder...
by Sue Moylan | Mar 14, 2016 | Audience, nonprofit, Thoughts on Marketing
When I started this blog I emphasized the importance of building and maintaining relationships. This applies to for profit and nonprofit businesses and organizations. So let’s again touch on why it’s so important to establish and maintain these relationships. For me,...
by Sue Moylan | Mar 7, 2016 | Design, Printing: Tips & Savings
Question: “Does it matter which pages in my booklet are in color?” Simple answer: “Yes,” but of course there’s more to it than “yes”. Last time, I shared with you the optimum number of pages to print in a booklet for offset...
by Sue Moylan | Feb 29, 2016 | Blog, Design, Printing: Tips & Savings
Question: “Does the number of pages in a book always affect the cost of printing?” Simple answer: “No,” but of course there’s more to it than “no”. One of my nonprofit clients recently asked me for a quote to print an...
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