by Sue Moylan | Apr 4, 2016 | Blog, Business Leadership, Thoughts on Marketing
It’s hard to stay competitive unless you offer something unique. And when I say unique, I don’t necessarily mean a product that only you sell, or something so over the top that nobody else ever thought to do. Unique doesn’t have to be different, strange, or off...
by Sue Moylan | Feb 29, 2016 | Blog, Design, Printing: Tips & Savings
Question: “Does the number of pages in a book always affect the cost of printing?” Simple answer: “No,” but of course there’s more to it than “no”. One of my nonprofit clients recently asked me for a quote to print an...
by Sue Moylan | Feb 22, 2016 | Audience, Blog, Content, Design, nonprofit, Strategy
Marketing is a foreign concept to many. An author can write the next bestseller, but it will only become that if readers hear about it. Sadly, the author may know the book is great, the publicist and editors may agree, but the book won’t sell unless it is promoted...
by Sue Moylan | Feb 8, 2016 | Blog, Thoughts on Marketing
Hi, this is Sue. I’m the Creative Director and Founder of Crest-Marketing Inc., based in Torrance, CA since 1992. I started this blog as an invitation for clients, not-yet-clients, and fellow marketing professionals to post their experiences and/or questions...
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