by Sue Moylan | Sep 21, 2016 | Audience, Blog, Branding, Content, Strategy, Thoughts on Marketing
This is #2 of the multiple article series: Marketing Communications – From Strategy to Deliverable – by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a...
by Sue Moylan | Sep 7, 2016 | Blog, Content, Design, Strategy, Thoughts on Marketing
This is #1 of the multiple article series Marketing Communications – From Strategy to Deliverable – by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’...
by Sue Moylan | Apr 18, 2016 | Thoughts on Marketing
One of my nonprofit clients has been struggling with the right way to show appreciation to their donors when “Thank you” may not seem enough. So how do we say Thank you like we mean it? My initial gut reaction included the typical phone call, thank you...
by Sue Moylan | Apr 4, 2016 | Blog, Business Leadership, Thoughts on Marketing
It’s hard to stay competitive unless you offer something unique. And when I say unique, I don’t necessarily mean a product that only you sell, or something so over the top that nobody else ever thought to do. Unique doesn’t have to be different, strange, or off...
by Sue Moylan | Mar 21, 2016 | Thoughts on Marketing
Here are a few of my favorite tips on how to increase sales: • Stay fresh and add new things. Each time you add a new product, you revamp or change something on your website, or send out a mailer, you are creating new opportunities for exposure and a reminder...
by Sue Moylan | Mar 14, 2016 | Audience, nonprofit, Thoughts on Marketing
When I started this blog I emphasized the importance of building and maintaining relationships. This applies to for profit and nonprofit businesses and organizations. So let’s again touch on why it’s so important to establish and maintain these relationships. For me,...
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